KUNST NYC

THE BRIEF

Kunst NYC, the avant-minded urban street wear brand that focuses on ‘remixing’ the old, the new, and forgotten into one-of-a-kind sustainable fashion pieces, had just debuted it’s Black & White collection during New York Fashion Week 2017 and wanted to explore ways in which the brand could reach a broader fashion consumer market past the avant-garde appeal of the runway. 

THE WORK

Instead of a pop-up shop or yet another traditional fashion show in an alternative major market, CAD Management leveraged its expertise in event management and relationships in television to include the KUNST NYC brand in America’s Next Top Model, Season 24, Episode 10, coupling it with a joint fashion show-after party in Los Angeles with Maggie Barry and Band of Gypsies at the Brigade LA boutique. 

CAD’s initiatives to secure KUNST NYC placement on ANTM not only allowed the brand to achieve national exposure to millions of fashion lovers relative to their target consumer market, but drove a significant spike in traffic to their social handles and received a considerable amount of mentions across social and several high visibility media outlets. 

R E S U L T S

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